Link building is not the key to ranking high on Google. We analyzed 42,391 sites over 4 years to figure out what factors matter. Out of the 42,391 sites, 138 sites performed extremely well. In which they had a baseline of 10,000 organic visits per month and their organic traffic grew by AT LEAST 50% per year for 4 years. Here’s what these 138 top-performing sites had in common: 1. Large focus on updating content. No one likes reading outdated content. So make sure your content is fresh. 2. They