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  1. The sneakers industry can be described in one word: RUTHLESS!And this is precisely the reason why a handful of companies have continued to dominate the marke...

    www.youtube.com/watch?v=qAQzZIZ5cqY

    Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.

    www.marketingdive.com/news/sneaker-supremac…

    The most noteworthy battle between Nike and adidas in recent years occurred following the exodus of three designers—Denis Dekovic, Marc Dolce and Mark Miner—who departed the Swoosh in favor of a new design endeavor in Brooklyn that was backed by adidas.

    thehundreds.com/blogs/content/nike-vs-adidas-saga

    In 1977, adidas were pitched the Air unit, but turned it down, and in swooped Nike.

    thesolesupplier.co.uk/news/adidas-vs-nike-3-mome…

    Adidas or Nike? Who rules the footwear game? Using share price, revenue and 'cool factor' we explore the performance of both brands in the footwear space.

    www.forbes.com/sites/callyrussell/2019/08/22/adid…
  2. Nike vs Adidas: Who Won The Game? - YouTube

  3. Sneaker supremacy: Nike and Adidas battle for brand love

  4. Everything You Need to Know About the Nike vs. adidas War

  5. adidas vs. Nike: 3 Moments in History That Changed the Sneaker …

  6. Adidas or Nike? Which Retail Giant is Winning The …

    Aug 22, 2019 · Adidas or Nike? Who rules the footwear game? Using share price, revenue and 'cool factor' we explore the performance of both brands in the footwear space.

  7. Sneaker Wars: Inside the Battle Between Nike and Adidas | GQ

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  9. The Adidas v. Nike Scorecard: How Adidas is …

    Mar 28, 2017 · It seemed like the contest was over after Nike established its empire and won the lion’s share of the market in sports across the board. And it was an especially huge coup when the infamous swoosh usurped Adidas’ role …

  10. Nike vs. Adidas: Which Brand is Best? | Slingo Blog

    We compare sportswear’s biggest brands, reviewing exclusivity, innovation, cost, quality and cultural significance to see which is best: Nike or Adidas.

  11. Nike vs Adidas: Battle of the Sportswear Titans

    Jul 12, 2023 · The battle between Nike and Adidas in the sports business world is as fierce as a game-winning goal. Both companies have their own unique strategies, with Adidas’ straightforward digital marketing approach giving them …

  12. Analysis of Nike vs Adidas Who won the game.docx

    2 Introduction The video "Nike vs Adidas: Who Won The Game" delves into the longstanding rivalry between two sportswear giants, Nike and Adidas. Explores various aspects of their business models, brand strategies, financial …

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