Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.
We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel. Classic American style and effortless cool. The authority in khaki pants. Bold and flexible styles. Authentic styles made to …
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Levi Strauss & Co. (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈliːvaɪz / LEE-vyze) brand of denim jeans.