Animation and Interactive Media are vibrant and rapidly evolving fields of cultural production. Both of these disciplines play key roles in art (video, installation, net art, etc.), design (user experience, interaction), entertainment (films, games), and communication and journalism (infographics and data visualization).

Digital animation in the era of interactive media is an animation technology that uses corresponding control commands or functions to achieve interactive feedback actions, animation input and output, and two-way feedback from audiences during the gradual improvement of animation works.