Digital Marketing News: Marketing Technology
Hey marketers, we get it—2024 has been a really hard year. You're juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data …
News - Marketing Tech News
Hey marketers, we get it—2024 has been a really hard year. You're juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data …
Marketing Archives - Marketing Tech News
Oct 9, 2024 · Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share …
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, …
Navigating marketing’s new frontier: AI meets data
Nov 6, 2024 · Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI …
Performance only marketing experiencing 'slow ... - Marketing …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, …
E-Commerce Archives - Marketing Tech News
Alibaba's e-commerce platforms, Taobao and Tmall, will begin accepting Tencent Holdings' WeChat Pay as an additional payment method. This will allow Chinese consumers to use the …
79% of top marketing executives report boost in ROI using AI tools
Dec 5, 2023 · BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising …
Digital marketing skills show positive growth but sector demands ...
Oct 24, 2023 · Target Internet and the Chartered Institute of Marketing (CIM) call for innovation and continued investment to improve skills at all levels with the rise of hybrid working.