Bud Light shakeup: Anheuser-Busch U.S. marketing head is out - NBC News
Nov 16, 2023 · Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country.
Anheuser-Busch exec steps down after Bud Light sales slump ... - CBS News
Nov 16, 2023 · Anheuser-Busch InBev's U.S. chief marketing officer is leaving the beverage giant following public backlash over a promotion that led to a sharp drop in sales of Bud light, one of …
Has Bud Light survived the boycott? Year after influencer backlash ...
May 9, 2024 · Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB …
Bud Light Drops To No. 3 U.S. Beer Market - Forbes
Jul 18, 2024 · Bud Light fell to third place in U.S. beer sales as Michelob Ultra took its place behind the top-selling Modelo, reinforcing the impact of the 2023 Bud Light boycott, which …
Bud Light is ‘coming back’ but controversy is a ‘wake-up call ...
Jun 20, 2023 · Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. The …
Bud Light controversy cost parent company about $395 million in ... - CNN
Aug 3, 2023 · Sales to US retailers declined by 14%, under-performing the wider beer industry, primarily due to the decline in the volume of Bud Light it sold, the company said in a …
'Nobody imagined it would go on this long': Bud Light sales ... - NBC News
Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.
Bud Light sales continue to fall weeks after Mulvaney ad debacle - CBS News
May 12, 2023 · Bud Light sales have dwindled and its stock has been downgraded in a continuing fallout since the popular beer ran a promotion with transgender influencer Dylan Mulveney last …
Anheuser-Busch, Teamsters reach labor agreement that avoids …
Feb 29, 2024 · Budweiser brewer Anheuser-Busch has reached a contract agreement with the Teamsters union that avoids a strike at its U.S. plants. The union had threatened a strike at …
Fall in Bud Light Sales Puts Dent in Anheuser-Busch’s Earnings
Aug 3, 2023 · Anheuser-Busch InBev is struggling in the United States after a conservative-led boycott of Bud Light, leaving other brands in the company’s portfolio to pick up the slack.
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