The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, ...

Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Healthy" campaign and award-winning spots for Southwest ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Amnesty International UK promoted its "Write For Rights" initiative, running across channels including OOH and digital media.

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...