During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey. This success reflects the company’s commitment ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...

First and foremost, mobile app development trends are defined by demand. In 2020 one of the consequences of the COVID-19 pandemic was a dramatic spike of demand for certain mobile app categories.