The ICAD UPSTARTS programme for 2024 drew to a close this week at a showcase event in 1WML hosted by the programme’s lead ...

Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider ...

The answer became clear as we grew increasingly unimpressed with the generic, soulless output of standard AI. For anyone ...

The new board members are David Quinn, director & founder, Bloom; Maura Ashe, managing partner, UM Ireland (IPG Mediabrands); ...

IAPI has introduced a new Charter for Media Agency Selection which sets out a set of guiding principles for companies looking ...

Bloom has rolled out a new campaign for Citroen which highlights its “Advanced Comfort Programme” which features seats that ...

Chris Cashen, the current vice president of IAPI and former managing partner with Mindshare, has been appointed as group head of strategy at GroupM Ireland. Cashen’s new role will see him taking on ...

Recent data from Kantar shows 36% intent to make a purchase on Black Friday marking a steady increase YoY since 2022.

Geoff Lyons, CEO PML Group, on how measurement will be key to brand success on OOH in 2025. What gets measured gets done, ...

FEED by TBWA\Ireland has picked up the digital marketing and social media account for DIY and builders providers Chadwicks ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

New research carried out by Ipsos B&A for Radiocentre Ireland shows that audio content, whether it is in the form of live or on-demand radio, music streaming or podcasting, is listened to by 97% of ...