Campaign Brief1h
46th AWARD Awards open for entries with new categories + return to live, sit-down ceremony
In 2025, the awards return to a live, sit-down ceremony in a new venue, with all winners—bronze, silver, gold, and special categories—announced in person.
Campaign Brief2h
Vale Lisa Ronson: one of Australia’s top CMOs dies following tragic accident on her farm in Victoria
Lisa Ronson, one of Australia’s top CMOs, died on Saturday afternoon following a tragic accident on her farm in Ullina, near ...
Campaign Brief2d
Diverse voices and inclusive storytelling triumph at Australian Directors’ Guild Awards
The Australian Directors’ Guild (ADG) Awards has highlighted the extraordinary breadth and depth of talent among Australian screen directors, with this year’s winners comprising screen legends, ...
Campaign Brief2d
Rankin McKay: Creativity in the Age of Culture Consumption
In a world where culture is devoured at lightning speed, Balance strategist and writer Rankin McKay explores the challenges brands and artists face in staying relevant. From the relentless churn of ...
Campaign Brief2d
Teleflora unveils new heartfelt holiday campaign with Make-A-Wish via The Wonderful Agency
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...
Campaign Brief2d
First Melbourne Creative Circle event outdoes its own successes with a packed house of 300
A really successful industry event is a tough act to follow. Limehouse’s Creative Circle series has already achieved three triumphs in Sydney. But last night, the event co-hosted by Squeak E. Clean ...
Campaign Brief2d
2degrees brings back the Data Piñata party in latest campaign via TBWA\New Zealand
The iconic 2degrees ‘Data Piñata’ is back for its third year, and this time, the new campaign via TBWA\NZ gives people the chance to turn wherever they’re spending summer into a free data party. After ...
Campaign Brief2d
VML releases first Future Shopper APAC edition report: A Six-Nation Deep Dive Reveals Unique Commerce Trends Shaping Retail in the Region
The retail revolution is happening, and APAC consumers are at the forefront. Today, VML has launched its first deep dive into the region with APAC’s Future Shopper. The report provides an unparalleled ...
Campaign Brief2d
dusk launches new OOH media campaign ‘duskmas – For the ones that light up the room’
Australia’s favourite home fragrance brand dusk has launched a much anticipated Christmas campaign featuring a cast of diverse characters and new product categories – ‘duskmas – For the ones that ...
Campaign Brief2d
Creative trailblazer Javier Campopiano returns as NYF Advertising Awards Exec Jury President
New York Festivals Advertising Awards has announced that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, ...
Campaign Brief2d
Claxon lands on Deloitte’s Tech Fast 50 Awards for second year; recognised as one of Australia’s fastest-growing tech companies
Integrated growth agency, Claxon has landed itself on the prestigious Deloitte Tech Fast 50 list for 2024 for the second year in a row and third time overall, this year taking out the 22nd spot.
Campaign Brief2d
We Are Social’s Think Forward 2025 report highlights interactive entertainment, intentional consumerism and meaningful connections
Two-thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led creative agency We Are ...