Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...

At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is ...

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Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

In a bold move that has ignited both laughter and outrage, Jaguar recently unveiled its new electric vehicle, the Type 00, ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...