At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue).

The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and feature LED lights and alloy wheels. 🚨 Jaguar's long-awaited concept GT has leaked ahead of its official unveiling - here's what we know so far pic.twitter.com/31jGkFopCV

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock. Jaguar is, after all, a well established premium brand, associated with sleek curves, racing and James Bond movies.

EXCLUSIVE: After one of the longest fortnights, Jaguar has shared the first model for their controversial rebrand. But many drivers have got one thing wrong.

Once again Jaguar has left the denizens of the Internet in an uproar, who accused the luxury carmaker of embracing 'woke' ideologies after leaked photos showed its new vehicle: a Barbie pink electric car.

JAGUAR’s new pink EV has been slammed as “just a woke Tesla” – as it was unveiled days after the car giant’s controversial rebrand. Images of the new electric car,

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase. The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding.

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being compared to past rebranding controversies like Bud Light’s.