Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...

As 2024 comes to a close, we're already taking a look at some of the best sneakers of 2025. And even though the new year hasn ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

Hill will get few chances to make a decisive break with the past and provide himself with a solid foundation. He has gone ...

Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

Damian Lillard just inked a lifetime deal with Adidas, and Nike should do the same for Milwaukee Bucks superstar Giannis ...