Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

Milwaukee Bucks star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN on Wednesday. As Lillard's deal with Adidas expired during last offseason, his ...

Hoka is considered the next big thing in the world of running shoes. Its shoes offer plenty of comfort and a sole that helps ...

When Sam Mendes’s new quartet of Beatles biopics was announced, the internet predicted with almost eerie accuracy who would ...