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Jaguar, Rebrand
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
2d
on MSN
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
2d
on MSN
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
3d
on MSN
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
1d
‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
Yahoo Finance
2d
Jaguar boss says criticism of rebrand is ‘vile hatred and intolerance’
The boss of
Jaguar
has defended the carmaker’s controversial
rebrand
and said criticism of its marketing campaign had ...
2d
on MSN
Pro-family Volvo ad celebrated on social media following Jaguar rebrand backlash
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...
2d
Jaguar rebrand shows the risk of embracing the fleeting ‘now’
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
3d
on MSN
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics—Including Elon Musk And Andrew Tate
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
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