New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...