Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall ...

Next year, Apple reportedly aims to shake up its smartphone lineup with the slimmest iPhone ever, beating the record currently set by the iPhone 6 and its svelte 6.9mm frame a decade ago.

So, if time is a luxury you and your team can ill afford, don’t start an ideation process. One of the foundational principles of idea generation is to aim for quantity, as you can only evaluate a ...