Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars. The car ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.

As part of its rebranding, Jaguar revealed a modern interpretation of its iconic leaping jaguar emblem and a minimalist logo ...