Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar has thinned its lineup down to just one model, the F-Pace SUV for the 2025 model year, but don’t worry it has some big ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.

As part of its rebranding, Jaguar revealed a modern interpretation of its iconic leaping jaguar emblem and a minimalist logo ...