Looking for some brand-new beauty product suggestions that actually work and are not gimmicks? It's normal to feel confused about what to buy when there are so many new products on the market.

After trying dozens of makeup cleansing balms, this is the only one that leaves my skin feeling hydrated but never greasy — ...

The trend dubbed “Sephora Kids” has swirled around online for months, describing pre-teens captivated by skincare.

In the quest for better skin, we are faced with an overwhelming choice of creams and serums to enhance our appearance. Here's ...

The best mascara is on sale at Ulta! Too Faced Better Than Sex Mascara works to create full, defined lashes that appear ...

Now brands like Kourtney Kardashian's Lemme are even looking to make GLP-1's like Ozempic accessible to the masses with ...

Score the best makeup and skincare products for women over 50 during Ulta’s holiday sale. These 10 items are sure to sell out ...

If you have sensitive skin, this ultra gentle serum could be the answer to your skincare woes. A mix of pro-vitamin B5 and Avene thermal spring water soothe, soften, and calm skin while also boosting ...

In a recent TikTok video, former Ulta Beauty manager Jennie (@greeneggsandglam) lays out her top recommendations to get the ...

"This gentle cleanser contains ceramides, which help restore the skin's natural barrier, and hyaluronic acid, which helps ...

“Heat protection is extremely important if you’re looking to maintain your hair health,” Rachel Nazarian, MD, FAAD, a ...

Ulta Beauty has launched an AI app that lets users use their selfies to show instant and realistic previews of their favorite ...