When I was researching red lipstick for this feature, I was reminded of the furore surrounding American politician Alexandria ...

As dazzling under dance-floor lights as on midwinter days, the latest glittery make-up is all grown-up and ready for anything ...

Hailey Bieber's consistent use: All the picks we've chosen are products that we have seen Hailey Bieber use on social media ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Keep scrolling and you'll see that shimmer trends are set to be big in 2025. Aarti hints the bolder, the better. Think: Metallic lids, reflective inner corners and strategic shimmer accents that add ...

A moisturizing setting powder that keeps makeup in tact is a tall order, but Saie’s iteration delivers that and then some.

Similar to how a belt secures baggy pants, those particles work together to prevent your work from smudging even after long ...

These glitter makeup tips are a saviour for festive party season. See the best products to try and ways to apply a bit of ...

My outfit ideas have been getting a lot of buzz over on social media, so I am rounding up more faves for y’all to shop. This time, I am rounding up Fall Date Night Outfit ideas. And everything is ...