EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, ...

When it comes to multiscreen TV advertising, marketers know that good creative is essential, but they also need a holistic ...

Brands that make unhealthy foods will be able to get round the government's junk food advertising ban if their adverts don't ...

If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is ...

With new short films set to debut on its free streaming service tomorrow, TV-maker TCL is positing a new approach to ...

Subs get free access to the ad-supported tier of Warner Bros. Discovery streaming service that typically retails for $9.99 ...

It’s finally official. After nearly a whole year of delays and federal inquiries, Walmart’s $2.3B buyout of Vizio is inked ...

For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Pure digital advertising continues to lead growth, with spending projected to increase 12.4% in 2024 and make up nearly 73% ...

Synamedia and OSN Group have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by ...