Donald Trump’s penchant for making policy proposals on his nascent social media platform has made the site a must-follow for ...

As the creator economy continues to boom, emerging talent continues to rise. Meet the next generation of social media talent.

How do you use social media to conduct market research or gather customer insights? To uncover the best practices, we asked ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

People are leaving the Elon Musk-owned X in droves, in favor Threads and Bluesky. Both experienced tremendous growth this fall. Poynter spoke with journalists about the pros and cons.

It’s important to remember that marketing isn’t just about reaching the finish line; it’s also about staying competitive ...

Unlike systems such as ChaptGPT, which gather data from the open internet, Journey Foods gets its data from research ...

Widening gap in ad revenues between online and traditional media due to platform surfing trends, impacting customer ...