Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete ...

Sales incentives are an important factor in attracting, retaining and motivating talent; driving desired behaviors; and ...

This objective, like profit, is easy to measure. Market share relates to the sales made in a particular market. To increase market share a businesses will aim to increase their sales or aim to ...

This means that objectives must be clear, for example it must state that a business needs to make more profit, reduce waste, reduce environmental impact, increase sales M – Measurable.