Shares of Shake Shack Inc. SHAK have rallied 26.7% in the past three months, significantly outperforming the 7.8% growth ...

Experts predict Black Friday and Cyber Monday will rake in record sales since cash-strapped customers have been waiting for a ...

Retail marketers must balance utility and customer experience and add sizzle to in-store and online shopping without letting ...

Black Friday has evolved from a day of discounts to a data-driven retail revolution. Confluent's Richard Timperlake explores ...

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers ...

Beauty stock took a hit last week from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky ...

Walmart Connect brings its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...

The once traditional kickoff to the holiday shopping season has changed dramatically since the era of midnight lines, mall ...

It is part of the Fashion programme. BA Fashion Communication comprises three pathways: Image and Promotion, Histories and Theories, and Journalism. We encourage collaboration at every stage, and ...

To maximize holiday sales, joining established external loyalty programs can be a strategic move for retailers.

Small Business Saturday's success is due to grassroots promotion, the resilience of small businesses, and the willingness of ...