Cola, tells Tim Healey why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of ...

For the first time ever, Ad Age and Automotive News have joined forces to recognize the auto industry's best advertising, ...

LAS VEGAS — Foodservice is a critical category for convenience stores these days, but not all dining occasions perform equally well. C-stores win at snacking, but dinner remains the channel's smallest ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Cyber Monday is much more than an online sales day; it is a global phenomenon that has changed the way all consumers shop and ...

As you develop new plans and programs for 2025 (or refine your current strategy), the following seven tips will help you take ...

The founders of Higher Dose, Catch Hospitality, Foundrae and Fleur du Mal say they rarely pay for advertising and promotion — ...

For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

The promotion was shared via social media with a cheeky caption: "Special offer for this weekend by Chief of Marketing Staff.

When it came to opening a sequel to a classic animated movie, Disney didn’t rest on their laurels in selling Moana 2. Already ...