CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports clothing, among other changes.

Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

Parker Valby had a 2024 to remember. While she was in her final two seasons at the University of Florida, she added four NCAA titles (to the two she already had), and she set three collegiate records ...

Nike topped analysts' estimates with its fiscal second-quarter results, its first since new CEO Elliott Hill took over in ...

Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...

Fueling two already red-hot conference rivalries, Thursday's 2024 NCAA volleyball semifinals pit ACC and Big Ten foes against ...

Women's basketball players are gaining more power. Could Bueckers lead the way in choosing her future path in the WNBA?

College football in chaos, first look at TGL's indoor golf facility, NCAA fall champs, "The Blizzard Bowl," and more.

NFL VP and Chief of Staff for Football Operations Jade Burroughs will join the USA Fencing board as independent directors ...

On the heels of an historic 2024 season, A'ja Wilson is raking in the deals, agreeing to a massive six-year extension with ...

Nike Yardrunners returns with a new collection that once again bigs up the influence of Historically Black Colleges and ...