A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

Many star athletes know there’s no “I” in team and go all-out to celebrate their fellow players on holidays. Patrick Mahomes, ...

NIKE stock is down 30% YTD and 56.75% off its all-time high. Check out why I believe NKE is another 2-3 year turnaround story ...

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...

Was there a more obvious pick for Time 2024 Athlete of the Year than Caitlin Clark? Not only did she break the NCAA scoring ...

Reese Brantmeier isn’t just taking on the rest of the college tennis world. She’s taking on the system. The UNC star tops the ...

Barcelona reached an agreement with Nike over a new contract after months of rift earlier this year and the new terms of the ...

Before we tuck into another huge year in the world of golf, we've looked back on some of the wildest stories of 2024.

Nike Inc.’s new Chief Executive Officer Elliott Hill pledged to reignite growth by refocusing on sports and revamping the ...

CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports ...

Las Vegas Raiders fan Ralph Sotelo went viral during the team’s Monday Night Football matchup when TV cameras panned his way ...