The Pop-Tarts Bowl has added a new exciting feature to its trophy: a working toaster. The announcement was made through a video on social media, which actually showed real Pop-Tarts being toasted.

The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the postseason bowl game has raised the stakes by unveiling a one-of-a-kind ...

The Pop-Tarts Bowl was easily college football's most viral bowl game last season and it appears things are headed in that direction again. On Sunday, the Pop-Tarts Bowl unveiled its new trophy ...

A Pop-Tart lives to be devoured. Back at ACC media days in July, bowl representatives hung a watercolor painting of the Frosted Strawberry Pop-Tart, with its signature smile, ascending into mouth ...

The Pop-Tarts Bowl was exactly what college football had hoped for, and this season, the game is returning. The hope is that the Bowl will be able to top its inaugural game, which saw a live ...

The Pop-Tarts Bowl will feature Iowa State taking on Miami, with the winner receiving a trophy that features a working toaster. / Jeremy Reper-Imagn Images When it comes to marketing, nobody does ...

It is a truth universally acknowledged — that last December’s death and subsequent dismemberment of a Pop-Tarts Bowl mascot was one of the greatest moments in modern sports history. Frosted Strawberry ...

It might not be the most prestigious postseason college football game, but there's no doubt that the Pop-Tarts Bowl captured the country's attention last year. From the Pop-Tart mascot holding a ...

THE NEXT TIME WE’LL SEE CAMPBELL LEAD THE IOWA STATE CYCLONES ON THE FIELD WILL BE DECEMBER 28TH, WHEN ISU TAKES ON MIAMI IN THE POP TARTS BOWL. YEAH, FITTING Iowa State can complete its first ...

One lucky college football team will win the coveted Pop-Tarts Bowl trophy, which this year has some functionality. The one-of-a-kind award is not only a trophy but also a working toaster.