Nike’s strategy for a turnaround needs the second shoe to drop
New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are ...
Adidas & LeBron James Agree on Nike NBA Christmas Day Uniforms
Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...
Adidas Takes A Dig At The NBA And Nike For Not Coming Up With Christmas-Themed Jersey Through A Throwback Post
Adidas took a jab at Nike in a viral social media post, reminiscing about their festive holiday-themed NBA jerseys from their ...
Explained: How Adidas defeated Puma and Nike to sign deal with Gout Gout, the 'next Usain Bolt'
Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike ...
Sportskeeda2d
$23.4-billion brand takes direct shot at NBA and Nike partnership with X-Mas throwback
Global sports brand Adidas lamented that the NBA and Nike failed to come up with special Christmas jerseys for the teams this year, unlike what it did when it was still the league's jersey provider.
Travis Hunter reveals why he signed with Adidas over Nike, and it has to do with his brother Trayvis
Travis Hunter, the 2024 Heisman Trophy winner and Colorado's two-way football star, shocked many by choosing Adidas over Nike for a lucrative NIL deal. But as it turns out, his d ...
Baton Rouge Business Report6d
How one of the South’s largest sports retailers is prepping for potential tariffs
Potential new tariffs could lead to higher prices for Nike and Adidas shoes at Academy Sports & Outdoors stores, but the retailer―which holds a significant share of stores in the Deep South―hopes a ...