Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Adidas has blocked the company from selling some of its products, Sports Direct said in a statement. It follows reports that Nike is ending supply deals with several retailers. "Sports Direct ...

Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with Nike, a lack of response to Messi's father's request for more athletic ...

With both her and Ionescu poised to dominate, the rivalry is setting the stage for a seismic shift in the sneaker industry. The question now is not whether women's basketball can compete but how ...

Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked adidas football roster headlined by established NFL stars like Kansas City Chiefs ...

Adidas has supplied the kit for the German national football team for more than 70 years. However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m ...

Despite the very public competitive rivalry between the brands ... Out of all the sneaker brands offering players contracts, Nike and Adidas are easily the two biggest, with Nike subsidiary ...