Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Ye, has managed to turn controversies into headlines and ideas into billion-dollar ventures. For someone who has built a ...

The Brazil Football Federation (CBF) has signed a contract renewal with kit provider Nike that runs until 2038. The new deal ...

London skate brand Palace is working on a collaboration on Nike’s upcoming Air Max DN8 model, sneaker industry sources tell ...

"Together with the NFL, we're committed to expanding football's reach to a global audience," newly appointed Nike CEO Elliott Hill said in a statement. "I'm energized when I think about what two of ...

In the spirit of giving back, West and adidas are also donating a portion of sales to longtime nonprofit partner Men at Work Healing—highlighting the collaboration's deep-rooted commitment to ...

With styles such as Kerwin Frost’s face-adorned Forum Hi from 2021 and more recent examples such as James Harden’s upcoming Harden Vol. 8, Adidas has has hardly shied away from making strange ...