Ultimately, Nike accomplished the mission despite offering less money than Reebok and the fact that Bron personally favored ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

On now has a market value of $17bn. The global sportswear industry has long been dominated by two companies: Nike and Adidas(Pexels) The global sportswear industry has long been dominated by two ...

Taiwanese footwear major Hong Fu Industrial Group - a supplier to Nike, Converse, Vans, UGG, Puma, Adidas, Reebok, HOKA, ...

Harden's eighth signature sneaker was a smash hit, but is nearing the end of its run. As the calendar turns over, the ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Adidas has supplied the kit for the German national football team for more than 70 years. However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m ...

Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked adidas football roster headlined by established NFL stars like Kansas City Chiefs ...

In March, Nike signed a deal with the German soccer federation to replace Adidas as the provider of apparel and equipment for its national teams from 2027 to 2034. The agreement was reportedly ...