Adidas Basketball has been hot as of late, and for Packer’s latest collaboration, the renowned retailer has reimagined a ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

Jerry Lorenzo recently unveiled a striking “Derrick Rose” II Basketball sample on Instagram. See the photos and details ...

It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported ...

Like Arizona State's football program, which was mired in NCAA sanctions and probation, Peach Bowl CEO and president Gary ...

Rutgers has signed a deal with Nike, making them the new apparel partner of the university. That also means that going ...

T he Adidas Samba buzz may have cooled off a bit since 2023, when the sneaker was named Shoe of the Year at the FN ...

Last month, Lil Nas X announced his second studio album Dreamboy, which means we’re likely going to see a load of big fits ...

As 2024 comes to a close, we're already taking a look at some of the best sneakers of 2025. And even though the new year hasn ...

As the FYW Intimidation celebrates its 25th anniversary, Packer and adidas are reigniting the hype by reintroducing the sneaker's lesser seen low top version.

The final days of December are upon us and ’tis the season for the Hypebeast team to come together and look back at which new ...