“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

Hoka is considered the next big thing in the world of running shoes. Its shoes offer plenty of comfort and a sole that helps ...

Nike takes its Dynamic Air technology to new heights with the Air Max DN8, showcasing an innovative design featuring eight ...

Kevin Durant is reportedly being offered up to $285 million by Under Armour for a sneaker deal. A detailed look at the ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Nike, a leader in athletic footwear, is undervalued with strong growth potential, making it a Strong Buy for investors ...

Temi Fagbenle’s Departure Leaves a Big Gap to Fill Temi Fagbenle’s departure creates a major challenge for the WNBA’s Indiana Fever as they work to fill the void left by her impact on and off the ...

It’s official—JD Sports have launched their brand-new Megastore at Highpoint Shopping Centre. To celebrate the store’s ...

Discover the coaching required and genius behind Caitlin Clark's WNBA game! From her jaw-dropping plays to her basketball IQ, ...

Tyson Fury's rematch with Oleksandr Usyk will be broadcast live on Sky Sports Box Office on Saturday December 21. Usyk took a split-decision victory over Fury in May to become the first undisputed ...

Three-time Olympic champion barred from all equestrian activities after video emerged on eve of the Paris Games but is keen to return Charlotte Dujardin has announced she is pregnant after being ...

Before Nike, Portugal had a mixed bag of kit suppliers, including Adidas, Olympic, Carne, and Marlec. Now, PUMA is stepping into the spotlight, adding Portugal to an impressive roster of international ...