LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

Congratulations are in order once again this year for Great Britain's Olympian Keely Hodgkinson, who was awarded the BBC's ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

adidas regularly produced holiday-themed uniforms - especially for the Christmas Day games. Each year, fans were treated to tasteful alternate threads with a holiday twist. Nike has made several ...

Video of Los Angeles Lakers superstar LeBron James warning the NFL that Christmas Day still belongs to the NBA.

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing ... to the Christmas Day games.

According to Shams Charania of ESPN, the eight-time All-Star guard and Adidas agreed to a lifetime contract extension ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

We will deliver bold, creative marketing that leverages our athletes in sport moments and drive the ground game authentically ...

This puts Lillard in the same esteemed company as Los Angeles Lakers forward LeBron James (Nike ... won the NBA Cup with the Bucks alongside two-time NBA MVP Giannis Antetokounmpo. In the game ...

Nike unveils the brand's latest collaboration with the Olympics gold medalist Cheung Ka Long, promoting the new air vomero 5.

Here is an in-depth look at the 26 teams playing in the 2024 City of Palms Classic, including some of the most elite teams in ...