Travis Hunter who signed a deal with Adidas, stated that company's approach to including his family, motivated him to sign ...

Under Armour’s Kevin Plank and other company officials told investors Thursday that they have an “underdog” mentality as they ...

And since it is our job to report, legitimise, and assign meaning to these trends, here are the fashion items that defined ...

Beyond championships and MVP titles, the outspoken Celtics guard wants to be remembered for lifting his community and changing the system. Can he really do it all?

Travis Hunter is about to make history. In just a matter of days, he’ll share the stage at the Heisman Trophy Presentation in New York City alongside elite athl ...

The story of two of the greatest prospects in the NFL for the next Draft is told on and off the field, with the ball and also with their contracts in mind for their almost nascent ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

The Colorado Buffaloes star has added a significant milestone to his résumé by signing an endorsement deal with Adidas. This partnership, announced Thursday, will see Hunter representing the ...

Eight years after they split up, Rutgers Athletics and Nike are getting back together. The university’s board of governors ...