Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement. Adidas shows stronger recent performance with increased sales, profits ...

Eight years after they split up, Rutgers Athletics and Nike are getting back together. The university’s board of governors ...

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once ...