A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more.

Travis Hunter, the 2024 Heisman Trophy winner and Colorado's two-way football star, shocked many by choosing Adidas over Nike for a lucrative NIL deal. But as it turns out, his d ...

Megyn Kelly dismisses the ‘white privilege’ narrative in sports, arguing that Black players don’t own the WNBA or its legacy, ...

Nike Inc. Chief Executive Officer Elliott Hill is about to face his first earnings call since accepting the top job in ...

In the true Christmas spirit of judging others, we pick our favourite – and not so favourite – sports marketing campaigns of ...

The uniforms in 2015 were so good, the league ran it back in 2016 with essentially the same formula. And it still worked! One of the big reasons it worked is that the 2016 Christmas day slate produced ...

Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on ...

The company also reported that the controversial ad campaign was also ... close tabs on competitors Adidas and Under Armour to maintain its position. Becoming a Nike shareholder is a great way ...

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to ...

A winterized version of Nike’s popular V2K Run sneaker, this one takes its weather-proofing seriously. The Gore-Tex outer ...

EU mid-market update: Selloff maintained as partial US govt shutdown looks likely; Volatility expected amid triple witching for options.