The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.

Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

The latest Liverpool news as a new look at the 'leaked' 2025/26 home kit made by adidas has shown two new changes ...

Colorado Buffaloes football star Travis Hunter has signed a footwear and apparel deal with adidas before entering the NFL.

He’s about to start his final year of high school and is already pocketing millions from one of the world’s sportswear giants ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

Carlos Alcaraz's success has raised Juan Carlos Ferrero's value in the endorsements market, making him sign two new brands ...

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to ...

Jersey patches are not only, for now, against NCAA rules, but apparel partners such as Nike, Adidas and Under Armour have ...