Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

First it was Caitlin Clark and Angel Reese. 2025 will be all about Paige Bueckers. And next off the conveyor belt of ...

While struggling to make an impact in NBA games, Lakers rookie Bronny James dominates off the court with $50 million in ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Nike made an uncharacteristic blunder. For some reason, they took for granted Steph Curry and lost him to Under Armour in one ...

The Team Garmin-Sharp x New Balance 574 “Cobbled Classics” will be available on April 4 and only 63 pairs will be sold. An ...

According to leaker @zSneakerheadz , the "Galaxy" Nike Air Foamposite One is headed back to retail next spring. The sneaker ...

“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

(Bethany Baker | The Salt Lake Tribune) Led by No. 1 basketball recruit AJ Dybantsa, the Brigham Young Cougars run out onto ...

Dybantsa began training with LeBron James, Kevin Durant, Paul George and other NBA stars at 16 years old in the 2023 ...

Bronny James, the rookie for the Los Angeles Lakers, has yet to make a significant impact on the court, but his off-court success is rewriting the rules of athlete profitability.

After waiting more than a decade for his mansion in Highland Park, Illinois to be sold, Michael Jordan has finally said goodbye to the 32,000-square-foot-home. Unfortunately for t ...