Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

Are you still stocking a pair of the Neon Nike Air Max 95? Check our Sneakers news for more upcoming releases and breaking ...

Looking to treat yourself or buy for the golfer in your life this holiday season? All Nike golf shoes on Fairway Jockey are ...

The guard joins LeBron James, Kevin Durant and Stephen Curry as the only NBA active players with lifetime shoe endorsement deals.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Already one of the world's most coveted and iconic shoe brands, the Air Jordan High G men's golf shoes were designed with the ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

These 1996-inspired Air Jordans bring back a classic, commemorated design with updated details to make these shoes even more ...

Two months into his tenure as Nike CEO, Elliott Hill gets his first shot on Thursday to convince investors he can rescue the ...

A’ja Wilson, and after signing a contract extension with Nike, life should be good for the WNBA star for years to come. FN ...