Nike just laid out an ambitious turnaround plan. But it will come at a cost.
Shares of Nike Inc. rallied after hours on Thursday after the sneaker maker reported quarterly results that topped ...
The Risky Strategy Behind Nike’s Massive Holiday Discounts
The sneaker giant’s new CEO is trying to clear out inventory, pressuring retailer partners.
Footballer Jeremy Doku Stars in Nike’s Latest Underwear Campaign
For his second season as the face of Nike Underwear, Belgian footballer Jeremy Doku returns in a new campaign wearing the ...
Corteiz's Nike Air Trainer Huarache Rules New York City
Corteiz and Nike sent sneaker shoppers scrambling through New York this weekend for their black Air Trainer Huarache ...
Marketing winners and losers of the week
PetSmart combats the doggie blues and Nike extends its NFL uniform deal—plus, why it was a bad week for Stanley, Puma, Cracker Barrel and Macy’s.