Nike is set to report fiscal second-quarter earnings after the market closes Thursday, its first quarterly results since its new CEO, company veteran Elliott Hill, took over in October.

Some of the problems for Nike Inc., which on Thursday reports its first round of quarterly results under a new chief executive, have been problems for anyone trying to sell things people often want but don’t really need.

Nike needs to demonstrate its ability to maintain and defend its significant margin in market leadership. Learn why NKE stock is a Hold.