A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Think of your mission statement as a business strategy, not just a general roadmap ... Simultaneously, the short, adjective-free description of ‘ideas’ shows it is an inclusive brand that doesn’t ...

Opinions expressed by Forbes Contributors are their own. I share tips about launching, validating and growing startups. A mission statement is the easiest way to represent and summarize any ...