A beauty editor ranks and reviews five of Taylor Swift's most-worn lipstick shades from NARS, MAC, Armani Beauty, and Fenty Beauty.

Rihanna shared a new Instagram post to promote her newest red shade lip liner and matte lip color from Fenty Beauty. In the carousel of pics and videos, the ANTI singer is wearing a black knit ...

You'll be seeing Mocha Mousse everywhere in 2025. Shop these warm, earthy-inspired finds from Rhode, Fenty Beauty, lululemon, ...

Lip stains have become remarkably popular recently as a long-lasting alternative to traditional lipsticks. A quality lip stain can give an effortless, natural look that lasts all day without the ...

In case you missed it, TikTok has helped make Dior’s Addict Lip Glow Oil and Rosy Glow Blush two of the most covetable luxury ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Finally, know that when it comes to setting powder, your method of application can make all the difference. “My favourite ...

Finally, know that when it comes to setting powder, your method of application can make all the difference. “My favourite ...

Put down your neutral brown matte eyeshadow palettes and start experimenting with this TikTok-approved glam: 'Ice Princess' makeup. In the 90s, celebrities like Britney Spears spearheaded the metallic ...

What sets the ice princess aesthetic apart is its high-glam eyeshadow — which often involves sparkling silver pigment or cool ...