Actress Jennifer Garner shared that she "can't live without" the $6 Neutrogena MoistureSmooth Color Stick as part of her ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We found Zoe Saldana's warm, mocha-hued lipstick from Smashbox. Shop this subtly powerful and flattering makeup trend.

I've been wearing lip liner since I was 12 years old. It was a pinky-nude Mary Kay pencil that I stole from my Mom's stash ...

Just like when we were children, though, makeup should be a freeing experience. It should be a moment where we can creatively ...

Holding on to that eyeshadow palette for nostalgic reasons? You may want to think twice before dipping into it.

Wedding season makeup trends are evolving rapidly, from dewy skin to bold matte lips. This article highlights five essential ...

Gift 'em a duo that's just as iconic as you two. This liquid blush and highlighter can be used separately, but everything's ...

Keep scrolling and you'll see that shimmer trends are set to be big in 2025. Aarti hints the bolder, the better. Think: Metallic lids, reflective inner corners and strategic shimmer accents that add ...

If you buy something through my links, I may earn a commission. ILIA is one of my all time favorite beauty brands! Not ...

The holiday season is in full swing, and we've rounded up 30 stunning Christmas eye makeup looks to inspire you.

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...