LeBron James' first training shoe has just touched down in "Black/Metallic Gold," "Phantom" and "Glacier Blue." ...

L.A. Lakers F LeBron James endorsed the changes to the 2025 NBA All-Star Game, telling reporters 'something had to change.' ...

The NBA decided that the midseason showcase should now turn into a tournament-style format made up of four teams with eight ...

Hey there, basketball fans! The NBA salary rankings for 2024 are out, and they’re as eye-popping as ever. From seasoned ...

LeBron James became the all-time leader in regular season minutes played, surpassing Lakers legend Kareem Abdul-Jabbar.

Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

Several NBA stars, including Anthony Davis, Kevin Durant and Devin Booker, criticized the new All-Star Game format this week.

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Damian Lillard just inked a lifetime deal with Adidas, and Nike should do the same for Milwaukee Bucks superstar Giannis ...