Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

The guard joins LeBron James, Kevin Durant and Stephen Curry as the only active NBA players with lifetime shoe endorsement deals.

Lillard has been with Adidas since entering the league in 2012 and agrees to his extension after winning the NBA Cup.