WNBA star and Nike signee A’ja Wilson is making major moves. Wilson has been a cornerstone player for the Las Vegas Aces ...

Los Angeles Lakers forward LeBron James debuted the Nike LeBron 22 in a player-exclusive "Duke Blue Devils" colorway.

NBA star Lebron James wore a pair of Oregon basketball shoes during the Los Angeles Lakers' 116-110 win over the Memphis ...

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After Damian Lillard signed a lifetime deal with Adidas, Gilbert Arenas' ex, Laura Govan, quickly claimed that her uncle had negotiated three of the four lifetime sneaker company deals of NBA players.

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

Megan Rapinoe raves about the popularity of Sabrina Ionescu's signature shoes, praises Nike for their method of marketing ...

Sean Combs, better known as P. Diddy, has recently been thrust into the spotlight due to serious allegations of sex trafficking and racketeering. In September, New York police arr ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Stephen Curry, who plays for the Golden State Warriors, signed a lifetime contract with Under Armour, ditching Nike.

This monumental deal makes Lillard the fourth active NBA player to secure a lifetime shoe endorsement, joining the elite company of LeBron James, Kevin Durant ... His dedication and impact extend ...

Adidas signed Milwaukee Bucks star Damian Lillard to a lifetime contract extension, sources told ESPN's Shams Charania.The ...