IKEA's largest franchisee, Ingka Group, saw an annual net profit drop to €800 million due to price cuts aimed at attracting ...

From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns ...

A Meta study reveals that 70% of online shoppers in India's tier-II and tier-III markets discover products through social ...

The chief executive of the company behind Ikea furniture stores says Donald Trump’s planned tariffs will make it more difficult to keep its prices low, joining a growing chorus of business leaders in ...

Researchers analyzed 71 of the world's most popular shopping apps on the Google Play Store, including Amazon, eBay, Samsung, ...

With the advent of the Japanese brand Nitori, India's competitive furniture space dominated by Pepperfry, Wakefit and IKEA is poised to cater to the need for high-quality, functional products ...

Biesse India aims to localize 80% of manufacturing in India, targeting significant growth in the furniture industry by 2030.

But it's a myth that a beautiful workspace takes a wad of cash. In fact, a simple trip to IKEA can equip you with everything ...

Mayank Jain, CEO, New Auto- CarDekho Group talks to BrandWagon Online about his weekends, favourite vacation destination and ...

And our e-commerce website in India will launch in January. The backend is being built as we speak. Gerard McGurk: A year ago, we were trading over 20,000 SKUs—IKEA normally trades around 6,000.